Kehidupan Anda (Indonesian: "Your Life") is a Dutch non-profit organization operating in Indonesia. They provide underprivileged children in North Sulawesi the opportunity with vocational high school education, so that they can pursue a career in Indonesia's diving tourism industry.
This concept aimed to give a forward and bold direction to the design. The logo design is an abstract letter K, which (when viewed on its side) also implies an open book.
The diverging lines convey the idea that a child's opportunities allow it to prosper and find new directions, or a different meaning in life.
The brand color is a deep violet against white (or vice versa), giving the concept a strong visual identity.
The website uses the brand to its fullest potential, with a fun yet informative presentation enhanced by excellent images from photographer Wahrmut Sobainsky.
